Red Bull is an energy drink that currently dominates the U.S. market and is sold around the world. Red Bull claims to boost metabolism, improve performance, increase concentration and reaction speed, and increase endurance. Red Bull is used mainly as a performance enhancer but is frequently used by those trying to lose weight as the caffeine provides a thermogenic benefit. Thermogenesis is a process in the body that speeds up metabolism and burns adipose (fat) tissue. The stimulant effect of the caffeine also increases activity levels which help to burn calories. Red Bull has had a checkered history since it was first produced in 1997 on a large scale. It has been incorrectly condemned for its high caffeine content which is actually about the same as the average cup of coffee. Small scale clinical studies have been performed on Red Bull and have had mixed results. Some of the studies link the product to heart disease and high blood pressure, but why I am talking about Red Bull here which it is not related to the digital media at all is because I did not sleep last 72 hours regarding to the finals and this is my magical friend for tonight. God bless you buddy.