This is a amazing picture, and I don't know the company that made that bag was thinking about men or women. Because basically the product that is advertising is for women but I think it would take the men eyes. This is like we wear a x-ray eye wear and are looking at that woman. The person that they chose for advertise is very good for that, and the color of the underwear that company chose is very attractive. It would take everybody's eye and I think it is a very successful advertise. Maybe some people take it just as a funny picture or advertise but I personally think that they did a great job and there was a great mind behind the picture. I think it would be a great idea if they put this picture on a billboard, however would be a very dangerous idea too, be careful if you see one of them on highway.